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Director of Marketing

The Role:

We’re looking for a Director of Marketing that can spearhead strategy, manage the existing team of rockstars, hire, recruit and grow the team, establish processes and take our marketing efforts to the next level.

The focus of the marketing team is to drive sales, engage users and social media fans and build the brand into a recognized leader in the smart textile space. The team is data driven and results focused. We are seeking a talented manager who thrives at the intersection of data, product, engineering, and marketing. The ideal candidate will have a background in e-commerce, strong technical, analytical, and product background with a hunger to scale innovative products.

About You:

You have a proven track record of managing a brand at a growth company; and have done/managed everything from creating engaging content, to running successful ad campaigns, to social media strategy/execution. You have strong leadership and people management skills. You’re comfortable working in a startup environment.

You will be responsible for:

  • Growing our team
  • Expanding our brand
  • Expanding our marketing campaigns internationally
  • Expanding our marketing efforts (social / paid / SEO / content)
  • Setting strategy and execute marketing campaigns
  • Set up KPIs and report to CEO
  • Work closely with product and engineering team to align all teams for growth

Requirements:

  • 7+ years of marketing experience
  • Strong knowledge of growth marketing, content, social, SEO
  • E-commerce knowledge (experience a plus)
  • Experience managing a brand
  • Strong communication skills
  • Strong management skills
  • Experience in the health care sector is a plus
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